Definitive Audio Website
My partner, who works for Definitive, encouraged me to explore redesigning his company’s website for my portfolio. I focused on playing up aspects of Definitive’s logo, like the pop of bright color and the simplicity of the Helvetica font.
In the first slide below, you can see the homepage before my redesign (circa 2015).
It was important to make the new design feel high end, since Definitive sells a high end experience. Additionally, I designed templates for store pages, portfolio pages, and blog posts.