Definitive Audio Website

My partner, who works for Definitive, encouraged me to explore redesigning his company’s website for my portfolio. I focused on playing up aspects of Definitive’s logo, like the pop of bright color and the simplicity of the Helvetica font.

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Screens

In the first slide below, you can see the homepage before my redesign (circa 2015).

It was important to make the new design feel high end, since Definitive sells a high end experience. Additionally, I designed templates for store pages, portfolio pages, and blog posts.